The Role of POSM in Driving Impulse Purchases in Retail Stores
Leave a Comment / POSM / By zestcomms POSM (point of sale materials) are promotional tools such as standees, shelf talkers, and banners used in retail stores to influence customer decisions and drive impulse purchases at the point of sale. Impulse buying is one of the most powerful drivers of retail sales. A significant percentage […]
The Role of POSM in Driving Impulse Purchases in Retail Stores Read More »