Leave a Comment / POSM / By zestcomms POSM (point of sale materials) are promotional tools such as standees, shelf talkers, and banners used in retail stores to influence customer decisions and drive impulse purchases at the point of sale. Impulse buying is one of the most powerful drivers of retail sales. A significant percentage […]
The Role of POSM in Driving Impulse Purchases in Retail Stores Read More »
Leave a Comment / Retail Branding / By zestcomms In today’s competitive retail environment, capturing customer attention is more challenging than ever. With multiple brands competing within limited shelf space, the way products are displayed plays a crucial role in influencing buying decisions. Display fixtures are no longer just functional structures—they are powerful marketing tools
How Display Fixtures Influence Shopper Behaviour in Modern Retail Read More »
In today’s marketing landscape, brands are investing heavily in digital advertising, social media campaigns, and e-commerce platforms. While these channels are powerful for awareness and engagement, in-store branding continues to play a critical role in influencing customer decisions and driving retail sales. A large percentage of purchase decisions are still made inside physical retail stores,
Why in store branding still drives retail sales in the digital age? Read More »
